iPad Pro (7th generation)

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iPad Pro (7th generation)
Also known asM4 iPad Pro, iPad Pro 7, iPad Pro (11-inch) (5th generation), iPad Pro (13-inch) (1st generation), iPad Pro (2024)
DeveloperApple Inc.
ManufacturerFoxconn (on contract)
Product familyiPad Pro
TypeTablet computer
Generation7th
Release dateMay 15, 2024; 4 days ago (2024-05-15)
System on a chipApple M4
Memory8 GB, 16 GB RAM
Storage256 GB, 512 GB, 1 TB, 2 TB
ConnectivityWi-Fi 6E with 2x2 MIMO and Simultaneous dual band, Bluetooth 5.3
Wi-Fi + Cellular models 5G (sub‑6 GHz) with 4x4 MIMO, Gigabit LTE with 4x4 MIMO and LAA
Dimensions
  • 13-inch:
  • 281.6 mm (11.09 in) (h)
  • 215.5 mm (8.48 in) (w)
  • 5.1 mm (0.20 in) (d)
  • 11-inch:
  • 249.7 mm (9.83 in) (h)
  • 177.5 mm (6.99 in) (w)
  • 5.3 mm (0.21 in) (d)[1]
Mass
  • 13-inch Wi-Fi: 579 g (1.28 pounds)
  • 13-inch Wi-Fi + Cellular: 582 g (1.28 pounds)
  • 11-inch Wi-Fi: 444 g (0.98 pounds)
  • 11-inch Wi-Fi + Cellular: 446 g (0.98 pounds)
PredecessoriPad Pro (6th generation)
Websitewww.apple.com/ipad-pro/
This article is part of a series on the
iPad
List of iPad models

The seventh-generation iPad Pro,[a] colloquially known as the M4 iPad Pro, is a line of OLED iPad tablet computers developed and marketed by Apple Inc. It was announced on May 7, 2024, following Apple's event with the tagline "Let loose".[2]

The seventh-generation iPad Pro was released on May 15, 2024,[3] and is Apple's first device to use the M4 chip.[4] The 13-inch version is Apple’s thinnest device, with both models surpassing the seventh-generation iPod Nano.[2]

"Crush!" Advertisement Controversy[edit]

The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a hydraulic press and being symbolically replaced by an iPad Pro.[5] The advertisement was originally posted to CEO Tim Cook's X account and the company's YouTube channel.[6] In a statement to Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry."[7]

In response to the controversy, Samsung would release an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 as a music sheet, before ending with the tagline "Creativity cannot be crushed."[8]

Timeline[edit]

Timeline of iPad models
iPad Pro (7th generation)iPad Pro (6th generation)iPad Pro (5th generation)iPad Pro (4th generation)iPad Pro (3rd generation)iPad Pro (2nd generation)iPad Pro (1st generation)iPad Pro (7th generation)iPad Pro (6th generation)iPad Pro (5th generation)iPad Pro (4th generation)iPad Pro (3rd generation)iPad Pro (2nd generation)iPad Pro (1st generation)iPad Air (6th generation)iPad Air (5th generation)iPad Air (4th generation)iPad Air (3rd generation)iPad Air 2iPad Mini (6th generation)iPad Mini (5th generation)iPad Mini 4iPad Mini 3iPad Mini 2iPad Mini (1st generation)iPad Air (1st generation)iPad (10th generation)iPad (4th generation)iPad (4th generation)iPad (3rd generation)iPad (9th generation)iPad (8th generation)iPad (7th generation)iPad (6th generation)iPad (5th generation)iPad 2iPad (1st generation)
See also: Timeline of Apple Inc. products

Source: Apple Newsroom Archive.[9]

Notes[edit]

  1. ^ Officially referred to by Apple as the iPad Pro 11-inch (M4) and the iPad Pro 13-inch (M4)

References[edit]

  1. ^ "iPad Pro - Technical Specifications". Apple. Retrieved May 8, 2024.
  2. ^ a b Parsons, Jeff (May 7, 2024). "Apple 'Let Loose' event announcements — new iPad Pro M4, iPad Air, Apple Pencil Pro and latest news". Tom's Guide. Retrieved May 8, 2024.
  3. ^ "Apple's New iPad Air and iPad Pro Models Available From May 15". MacRumors. May 7, 2024. Retrieved May 8, 2024.
  4. ^ Espósito, Filipe (May 7, 2024). "Apple unveils M4: Its first chip made for AI from the ground up". 9to5Mac. Retrieved May 8, 2024.
  5. ^ "Why Apple's New iPad Pro Ad Has Sparked Backlash". TIME. May 9, 2024. Retrieved May 9, 2024.
  6. ^ Crush! | iPad Pro | Apple. Retrieved May 10, 2024 – via www.youtube.com.
  7. ^ Mickle, Tripp (May 9, 2024). "Apple Says Destructive iPad Ad 'Missed the Mark'". The New York Times. ISSN 0362-4331. Retrieved May 10, 2024.
  8. ^ "Watch: Samsung takes a dig at Apple with Uncrush video ad". Android Authority. May 16, 2024. Retrieved May 16, 2024.
  9. ^ Apple Inc. (2010–2011). iPad News – Newsroom Archive. Retrieved June 7, 2018.


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