HowTo.tv
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 Screenshot of HowTo.tv's homepage | |
| Type of business | Limited liability company |
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Type of site | Video hosting service |
| Headquarters | , United Kingdom |
| URL | www.howto.tv |
| Launched | June 4, 2007 |
| Current status | Defunct |
HowTo.tv was a video website that hosted instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users were able to view the videos directly on the website or download them to their mobile phone or iPod.[citation needed]
Background[edit]
HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising.
Thus, founder Howard Kosky told The Guardian, "the only people we would expect to go and view how to repair a bicycle puncture will be those people who have a bicycle and have a puncture, for a company like Halfords that's a very, very highly indexed pound as invested as there's zero wastage."[1]
Affiliations[edit]
L'Oréal, Wilkinson Sword, RWE npower,[2][3] among others showcased their videos on HowTo.tv.
The company also conducted marketing research.[4]
References[edit]
- ^ Allen, Katie (4 June 2007). "How-to-films get ahead in web advertising". The Guardian.
- ^ "Npower reveals Wallace & Gromit TV ad". Marketing Week. 23 March 2009.
- ^ "DIY Silicone Beaded Teether: A Step-by-Step Guide". 4 February 2023.
- ^ "HowTo.tv hits out at intrusive online ads". Marketing Week. 1 July 2008.
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